About us
Our value proposition is to offer quality basics at a fair price. To create a concept where the fabrics, comfort and fit are our main priority. The result is curated, timeless and long lasting products that quickly become beloved wardrobe staples. We produce everything responsibly in Europe at a fair price and make sure the entire value chain is considered. Everything is GOTS or OCS certified manufactured in the highest standards. We call it effortless basics.
